Kenny Scharf X Movado

(

)

/ About the project

How do we bring the Kenny Scharf collection to life? The Marketing team felt standard flat lay shots weren't right for this project and wanted more engaging content.

Kenny Scharf x Movado is part of the Movado Artist Series, a line created by partnering with iconic artists to design a range of watches. Released in 2023, this collaboration produced a collection of watches and jewelry featuring Kenny's iconic artwork, with small details of his creatures worked into the product.

As Art Director and creative lead on my third Artist Series, I led concept and art direction, directed e-commerce photography, planned the social strategy, and built the landing page and A+ content for each product page.

/ Credits

Client:
Movado

Artist:

Kenny Scharf represented by Artestar

Artist Representation:

Artestar

Creative Lead:
Kevin Tran

E-Commerce Photographer:
Industrial Colour

CGI:
Already Been Chewed

/ Year

2023

// The Idea

After the initial briefing, I pitched a CGI-led campaign and began building out the world. I led the concept and art direction, working with Kenny's team and Movado's PR to secure approval and keep the CGI agency aligned throughout.

// The Work

Working with the agency to build out the world, I directed three standalone films with cutdowns, e-commerce photography featuring each product in the collection, and CGI-rendered product photography.

every