Art Directon

Digital Media

Campaign

Always in Motion

(

)

/ About the project

For the Always in Motion campaign, Movado collaborated with luxury agencyThe Style Council to deliver a theatrical campaign featuring a global cast. Shot by several distinct photographers across multiple locations, the visual strategy required bridging cinematic lifestyle imagery with sharp product photography to build a singular campaign.

Serving as the Art Director, my creative ownership spanned from visual concepting through post-production. My specific focus was on standalone product photography and leading the development of the campaign’s social-first content. I translated the theatrical lifestyle narrative into high-impact digital formats, spearheading the visual direction and rollout for all digital channels.

/ Credits

Client:
Movado

Creative Director:
Robert Lussier

Art Director:
Kevin Tran
Lisa Sauvee

Photographer:
Stuart Winecoff
Stephen Kidd
Maxime Pointblanc

Cinematographer:
Arseni Khachaturan
Stephen Kidd
Mac Shoop
Bawwse

Talent:
Jessica Alba
Julianne Moore
Christian McCaffrey
Tyrese Haliburton
Ludacris

Stylist:
George Cortina

Video Editor:
Grant Lemons

Production:
JN Productions

/ Year

2025

// Visual Direction

With the campaign's cinematic narrative brought to life by photographer Stuart Winecoff, I led the visual concept of the product photography, shot by Maxime Pointblanc. Using the Harvey House as a visual anchor, I developed an approach that drew directly from the location's architecture and atmosphere. The final product bridged the lifestyle imagery and the standalone product into one cohesive campaign.

// Social First Content

Leading the social-first strategy, I translated the campaign's theatrical concept into content built for engagement and longevity. Each series was developed with a distinct purpose to create a greater digital presence, expanding on the campaign's cinematic story.

// Digital Ecosystem

Extending beyond Social-first content, I led the creation of paid advertisements across key channels, incorporating the cinematic campaign visuals. In parallel, I developed new strategies and layouts for product pages, elevating the e-commerce experience that align with the campaign's visual language.

// Ludacris x Movado

In celebration of the 25th anniversary of his debut album, the Ludacris x Movado collaboration introduced two limited-edition collector's pieces, designed by the artist himself. I owned the digital rollout, spanning unboxing content, product photography, social channels, and product pages for e-commerce.